PPC

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PPC (Pay-Per-Click) Marketing

Barnamij’s PPC (Pay-per-click) marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s pay-per-click advertising (specifically Google AdWords PPC, which we’ll talk about below).

Here’s how it works: Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. (That’s why it’s called “pay per click.”) When your campaign is well-designed and running smoothly, that fee will be trivial, because the visit is worth more to your business than what you pay for it. For example, if you pay $10 for a click, but the click results in a $300 sale, then using this is a no-brainer.

Negative Keywords

Negative keywords enable you to filter out search terms that aren’t relevant to your products and services, so your ads won’t show up.

Landing Pages

Another useful tip is to make sure your keywords match the text of the landing pages you’re linking to. Google keeps a close eye.

Real-time Results

At PPC, whether it’s website visits, online sales, or phone calls, the tracking tools always show how your investment is paying off.

Ecomony

$100

PPC Network (Google)

Keywords in campaign (25)

Ad Banners (5)

YouTube Video Ads (NO)

Customer Match & Audience (YES)

Advanced Keyword Research (NO)

Industry Analysis (YES)

Ad Performance Testing (YES)

Website Conversion Analysis (NO)

Results Analysis/Reporting (YES)

Standard

$200

PPC Network (Google)

Keywords in campaign (50)

Ad Banners (10)

YouTube Video Ads (YES)

Customer Match & Audience (YES)

Advanced Keyword Research (YES)

Industry Analysis (YES)

Ad Performance Testing (YES)

Website Conversion Analysis (YES)

Results Analysis/Reporting (YES)

Business

$300

PPC Network (Google)

Keywords in campaign (100)

Ad Banners (30)

YouTube Video Ads (YES)

Customer Match & Audience (YES)

Advanced Keyword Research (YES)

Industry Analysis (YES)

Ad Performance Testing (YES)

Website Conversion Analysis (YES)

Results Analysis/Reporting (YES)

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